SMS Privacy Policy

SMS Privacy Policy

Last Updated: September 3, 2026

This SMS Privacy Policy supplements the applicable general Privacy Policy for the Shepard Auto Group dealership website on which this policy appears and applies specifically to information collected or used in connection with Shepard Auto Group’s text messaging program, including mobile phone numbers, SMS opt-in information, messaging consent records, and related messaging information.

Shepard Auto Group operates its dealership locations, including Shepard Toyota and Shepard Chrysler Dodge Jeep Ram, under a centralized SMS messaging program.

With respect to mobile phone numbers, SMS opt-in information, and messaging consent records, this SMS Privacy Policy governs in the event of any conflict with the applicable general Privacy Policy for the dealership website on which this policy appears.

1. Information We Collect

When you choose to receive text messages from Shepard Auto Group, we may collect and maintain information associated with the messaging program, including:

  • Your mobile phone number
  • Your SMS consent and opt-in preferences
  • The date, time, and method by which consent was provided
  • Your opt-out or messaging preference changes
  • Information related to your interactions with our text messaging program

2. How We Use SMS and Mobile Information

We use your mobile phone number and related messaging information to provide communications you have requested or otherwise authorized.

Depending on the consent options you select, these communications may include responses to inquiries, vehicle information, pricing and availability, appointment scheduling and confirmations, trade-in assistance, financing discussions if requested, customer-service communications, other follow-up related to your inquiry, and, if separately authorized, marketing and promotional communications.

 

3. No Sale or Sharing of SMS Consent Information for Marketing

Mobile phone numbers, SMS opt-in information, and messaging consent records will not be sold, rented, traded, or shared with third parties or affiliates for their own marketing or promotional purposes.

SMS opt-in data and consent will not be transferred to third parties or affiliates for purposes unrelated to providing the messaging services you have requested or authorized.

4. Service Providers

We may disclose mobile phone numbers, SMS opt-in information, and related messaging records to trusted subcontractors, telecommunications providers, messaging providers, and other service providers solely as necessary to provide, operate, support, or facilitate the text messaging services you have requested or authorized on our behalf.

These disclosures do not permit those parties to use your mobile information or messaging consent for their own independent marketing or promotional purposes.

5. Messaging Choices and Opt-Out

Your consent to receive text messages is voluntary and is not a condition of purchasing any vehicle, product, or service from Shepard Auto Group.

Message frequency varies depending on your interactions with us and the types of communications you have authorized. Message and data rates may apply.

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. For assistance, reply HELP or contact Shepard Auto Group using the contact information available on our website.

6. Changes to This SMS Privacy Policy

We may update this SMS Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

7. General Privacy Practices

This SMS Privacy Policy applies specifically to Shepard Auto Group’s SMS and mobile messaging activities.

For information regarding our collection, use, disclosure, and protection of personal information outside of the SMS messaging program, please review the applicable general Privacy Policy for the dealership website on which this policy appears.

For additional information regarding participation in our text messaging program, please review our SMS Terms of Use.